Tina Marie Engler (born January 22, 1972 in Salem, Ohio), better known under the pen name Jaid Black, is a USA Today bestselling author of numerous erotic romance novels. Engler, the founder and majority stock holder of Ellora’s Cave Publishing, is behind the creation of what Ellora’s Cave has trademarked Romantica, a fusion of the erotica and romance genres in popular English literature. She was honored by Romantic Times Magazine with their first ever Trailblazer Award, both for her Romantica contribution to the romance genre, as well as for her pivotal role in popularizing the e-book.
As a public figure, Engler is most well known for her books penned under the pseudonym Jaid Black, as well as for her rise from the rank of welfare recipient to millionaire entrepreneur. However, it is her legacy as being the creative genius behind the birth of erotic romance for which she will most be remembered. Engler once told a reporter, “I provided something that wasn’t out there at the time. It’s kind of heady when I think about it.” Concerning her legacy, and the reason behind the creation of Romantica, Engler was quoted in the Los Angeles Times as stating, “[Erotic romance] legitimizes the female sexual experience. Women read these books and it makes them feel normal about their own fantasies.”